Ian Foster, Alison Kidd and Peter Williams are Founding Directors of the Eco Travel Network.

Ian and Julie Foster run Westview Guesthouse in Llowes and are partners in Welsh Road Trips with other mid-Wales accomodation providers. Westview Gueshouse offers modern B&B accomodation and charging for electric vehicles. Westview is one location where visitors can hire an ETN Twizy. Ian and Julie also run a website design and hosting service, iafdesign.

Alison Kidd and Peter Williams run The Prospectory - a consumer research company which partners with small businesses to generate new eco product ideas and test them out. Alison is a research psychologist interested in consumer behaviour and Peter is a technical innovator. They initiated and ran the b-bug project - the fore-runner of the Eco Travel Network.